science-backed

We know that many of you want to learn more about our products and the ingredients we put in them. Our ingredients are meticulously sourced keeping safety, quality and efficacy in mind. We're transparent about the ingredients we use, and we make sure to use the best of them. Here's more info on them.

01
rose hip oil

PURPOSE: emollient


DETAILS: Rose hip oil has many vitamins, fatty acids and and antioxidants. It promotes healthy hair and scalp, reduces frizz and softens curls. 


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02
black seed oil

PURPOSE: soothing, antioxidant, emollient, perfuming


DETAILS: Black seed oil is known to be antihistaminic, anti-inflammatory and antimicrobial. It soothes the scalp, softens and conditions the hair, and can help with hair growth.


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03
rosemary essential oil

PURPOSE: antioxidant, antimicrobial/antibacterial


DETAILS: Rosemary essential oil has been used by many to promote hair growth successfully. This, paired with its antioxidant properties makes the oil a great addition to your hair care routine.


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04
jojoba oil

PURPOSE: emollient


DETAILS: From moisturising hair to maintaining a healthy scalp to adding curl definition, the benefits of this magical oil are endless.


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05
almond oil

PURPOSE: emollient

 

DETAILS: Using almond oil softens, strengthens and repairs the hair. It adds shine to curly hair, making it look and feel healthier and stronger. It can treat scalp conditions and help with hair growth.

 

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06
peppermint essential oil

PURPOSE: perfuming


DETAILS: Peppermint essential oil has cleansing and soothing properties. It helps to reduce skin and scalp inflammation.


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07
lavender essential oil

PURPOSE: antimicrobial or antibacterial, perfuming


DETAILS: Lavender essential oil has antimicrobial properties, promotes hair growth, and is known to have calming effects.


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08
pumpkin seed oil

PURPOSE: emollient


DETAILS: Pumpkin seed oil makes curly hair more manageable by reducing frizz, softening hair and adding some much-needed shine to dry hair. Massaging the scalp with pumpkin seed oil can assist with hair growth. Pumpkin seed oil can also prevent hair loss.


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09
sesame oil

PURPOSE: emollient


DETAILS: Sesame oil has moisturizing properties. It softens hair, maintains scalp health, and prevents hair thinning.


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10
PVP

PURPOSE: viscosity controlling, emulsion stabilising


DETAILS: It is the agent that helps keep your curls intact and gives them that lovely definition. Without PVP, you may be washing and styling your hair a lot more often than necessary!


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11
castor oil

PURPOSE: emollient, perfuming 


DETAILS: Castor oil helps hair look glossy and shiny while maintaining health and strength.


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12
aloe vera leaf extract

PURPOSE: soothing, emollient, moisturizer/humectant 


DETAILS: It has many anti-inflammatory and antibacterial components. The vitamins in aloe vera promote healthy and shiny hair. Aloe vera may also help with hair growth!


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13
green tea extract

PURPOSE: antioxidant, soothing 


DETAILS: Green tea extract is packed with anti-inflammatory and hair boosting vitamins and minerals - it's no wonder it's considered one of the world's most powerful superfoods. 


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14
basil leaf extract

PURPOSE: antioxidant 

 

DETAILS: Basil leaf extract is full of minerals and vitamins. It prevents hair loss and premature graying. It also reduces dryness and dandruff, leaving your scalp feeling moisturized. 

 

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15
rose water

PURPOSE: antimicrobial/antibacterial, fragrance

 

DETAILS: It reduces dryness, gets rid of frizz and repairs damage. It is soothing and moisturizing for the hair and scalp. Because of the vitamins and flavonoids it contains, it can help with hair growth.

 

 

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16
glycerin

PURPOSE: humectant

 

DETAILS: Glycerin is an extremely effective moisturizer and humectant for your hair. It is also a fair-weather ingredient.

 

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17
polysorbate 60

PURPOSE: emulsifying, surfactant/cleansing 

 

DETAILS: Polysorbate 60 is a common little helper ingredient that helps water and oil to mix together, aka emulsifier.

 

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18
PEG-40 hydrogenated castor oil

PURPOSE: emulsifying, surfactant/cleansing 

 

DETAILS: PEG-40 hydrogenated castor oil is a solubilizer and thickener. It gives texture to our products and combines immiscible ingredients.

 

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19
phenoxyethanol

PURPOSE: preservative

 

DETAILS: Phenoxyethanol is a safe and gentle preservative found in cosmetics and hair care products. It inhibits the growth of microorganisms such as bacteria and fungus.

 

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20
citric acid

PURPOSE: buffering

 

DETAILS: Citric acid is a pH regulator. It is found naturally in citrus fruits.

 

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21
EDTA disodium

PURPOSE: chelating, viscosity controlling 

 

DETAILS: Disodium EDTA is a helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. It is also used as a preservative and as a pH adjuster. It is typically used in tiny amounts, around 0.1% or even less.

 

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22
cetrimonium chloride

PURPOSE: antimicrobial/antibacterial, emulsifying, preservative, surfactant/cleansing

 

DETAILS: Cetrimonium chloride is an excellent conditioning agent for hair. It gets rid of static and frizz, and repairs damaged hair. It also gets rid of buildup and makes detangling easier.

 

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23
sodium benzoate

PURPOSE: preservative

 

DETAILS: Sodium benzoate is a common preservative found in cosmetics and hair care products. It inhibits the growth of microorganisms such as bacteria and fungus.

 

 

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24
potassium sorbate

PURPOSE: preservative, product stabiliser 

 

DETAILS: Potassium sorbate is a preservative and it help your cosmetics last longer. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).

 

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25
aloe vera leaf juice

PURPOSE: soothing, moisturizer/humectant, conditioning

 

DETAILS: Aloe vera leaf juice has antimicrobial and anti-inflammatory properties, promotes hair growth, and cleanses the scalp.

 

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26
apple extract

PURPOSE: moisturizer, humectant

 

DETAILS: Apple extract has antimicrobial properties, promotes hair growth and nourishes hair. It helps prevent hair loss and aids in increasing hair density.

 

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27
behenamidopropyl dimethylamine

PURPOSE: emulsifying, antistatic

 

DETAILS: Behenamidopropyl dimethylamine helps in conditioning and preventing frizz in hair.

 

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28
behentrimonium chloride

PURPOSE: preservative, antistatic, hair conditioning, emulsifying agent

 

DETAILS: Behentrimonium chloride is a great hair conditioning ingredient which helps to smoothen and soften the hair, reduce frizz and improve moisture.

 

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29
behentrimonium methosulfate

PURPOSE: antistatic, hair conditioning, surfactant/cleansing

 

DETAILS: Behentrimonium methosulfate conditions the hair and reduces frizz and breakage.

 

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30
betaine

PURPOSE: antistatic, conditioning, moisturizer/humectant, viscosity controlling

 

DETAILS: The addition of betaine to hair care products gives the hair strength and hydration, as well as making the hair shiny and more elastic.

 

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31
caprylic/capric triglyceride

PURPOSE: emollient, masking, perfuming, conditioning

 

DETAILS: Caprylic/Capric triglyceride helps in hydration, spreads vitamins evenly, and promotes a healthy scalp.

 

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32
caprylyl glycol

PURPOSE: deodorant, emollient, conditioning, moisturizer/humectant

 

DETAILS: Caprylyl glycol is a great conditioning and hydrating agent that helps in making the hair softer and easier to detangle. It is also a preservative that helps to prolong the shelf life of products.

 

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33
cetearyl alcohol

PURPOSE: emollient, viscosity controlling, emulsifying, surfactant/cleansing, emulsion stabilizing, foam boosting, opacifying

 

DETAILS: Cetearyl alcohol helps to soften and detangle hair, thicken and stabilize products, and prevent dryness.

 

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34
cetostearyl alcohol

PURPOSE: emollient, viscosity controlling, emulsifying, surfactant/cleansing, emulsion stabilizing, foam boosting, opacifying

 

DETAILS: Cetearyl alcohol helps to soften and detangle hair, thicken and stabilize products, and prevent dryness.

 

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35
cetyl alcohol

PURPOSE: emollient, viscosity controlling, emulsion stabalizing

 

DETAILS: Cetyl alcohol helps to smoothen and detangle hair, thicken and stabilize products, and prevent dryness.

 

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36
cetyl ester

PURPOSE: emollient, conditioning

 

DETAILS: Cetyl ester is a great ingredient for conditioning and improves the application process.

 

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37
cocamidopropyl betaine

PURPOSE: surfactant/cleansing, viscosity controlling

 

DETAILS: Cocamidopropyl betaine acts as a surfactant, emulsifying agent, and thickening and foaming agent. It is mild and gentle on the skin.

 

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38
green apple extract

PURPOSE: moisturizer, humectant

 

DETAILS: Apple extract has antimicrobial properties, promotes hair growth and nourishes hair. It helps prevent hair loss and aids in increasing hair density.

 

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39
guar gum

PURPOSE: binding, emulsion stabilizing, film forming, viscosity controlling

 

DETAILS: Guar gum is a great emulsifier which hydrates and conditions hair, improving the smoothness and reducing breakage and frizz.

 

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40
guar hydroxypropy/trimonium chloride

PURPOSE: viscosity controlling, antistatic, film forming, conditioning

 

DETAILS: Guar hydroxypropyltrimonium chloride helps to condition, moisturize, detangle, and smoothen hair, as well as increase thickness.

 

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41
hydrolyzed keratin protein

PURPOSE: moisturizer/humectant, antistatic, film forming, conditioning

 

DETAILS: Hydrolyzed keratin is a great conditioner that increases the smoothness and shine of hair. It reduces frizz and breakage, promotes curl formation and increases the health of hair.

 

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42
hydrolyzed wheat protein

PURPOSE: antistatic, conditioning, moisturizer/humectant

 

DETAILS: Hydrolyzed wheat protein does a great job of hydrating dry hair and repairing damage. It also promotes curl formation.

 

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43
hydroxyethyl cellulose

PURPOSE: viscosity controlling, emulsion stabilizing

 

DETAILS: Hydroxyethyl cellulose helps to thicken products and increase the smoothness of hair. It lends good slip to a formula and has good stabilizing properties.

 

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44
isopropyl myristate

PURPOSE: emollient, perfuming

 

DETAILS: Isopropyl myristate helps to hydrate, smoothen and add shine to hair without leaving it greasy. It helps in allowing other products to penetrate better, too.

 

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45
juniperus virginiana (cedarwood) oil

PURPOSE: masking, tonic

 

DETAILS: Cedarwood oil is great for cleansing the scalp and reducing hair loss. It also has a calming effect thanks to its great smell.

 

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46
lactic acid

PURPOSE: exfoliant, moisturizer/humectant, buffering, conditioning

 

DETAILS: Lactic acid is an amazing exfoliator which is great at promoting hair growth and improving hydration.

 

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47
linseed oil

PURPOSE: binding, film forming, hair conditioning, hair fixing, viscosity controlling

 

DETAILS: Linseed oil promotes hair growth and reduces dandruff while making hair stronger.

 

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48
mango seed butter

PURPOSE: emollient, conditioning

 

DETAILS: Mango seed oil promotes hair growth, prevents scalp irritation and is great for moisturization.

 

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49
neem extract

PURPOSE: conditioning

 

DETAILS: Neem extract has antibacterial properties and promotes hair growth and hydration.

 

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50
olive oil

PURPOSE: conditioning, viscosity controlling

 

DETAILS: Olive oil improves the softness and shine of hair, prevents split ends and lice, and improves the feel of the formula.

 

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51
panthenol

PURPOSE: antistatic, conditioning, soothing, moisturizer/humectant

 

DETAILS: Panthenol is a great moisturizer which helps in detangling, softening and smoothening the hair, along with preventing hair thinning and boosting volume.

 

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52
PEG-7 glyceryl cocoate

PURPOSE: aemulsifying, surfactant/cleansing

 

DETAILS: PEG-7 glyceryl cocoate helps in cleansing and improving scalp health. It also helps improve texture of the product for a smoother application process.

 

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53
PEG-150 pentaerythrityl tetrastearate

PURPOSE: emulsifying

 

DETAILS: PEG-150 pentaerythrityl tetrastearate is a great ingredient in products to improve the feel and application process.

 

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54
phytic acid

PURPOSE: chelating

 

DETAILS: Phytic acid is a great chelating agent which helps to restore scalp health and prevents dryness and dandruff.

 

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55
polyquaternium-7

PURPOSE: antistatic, film forming

 

DETAILS: Polyquaternium-7 is a great conditioning ingredient, increasing smoothness, shine, frizz, and helping in detangling.

 

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56
polysorbate 20

PURPOSE: emulsifying, surfactant/cleansing

 

DETAILS: Polysorbate 20 reduces frizz and promotes scalp health. It also improves the texture and application process.

 

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57
PPG-2 hydroxyethyl cocamide

PURPOSE: emulsifying, surfactant/cleansing

 

DETAILS: PPG-2 hydroxyethyl cocamide helps to stabalize products and improves the efficiency of the application.

 

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58
propanediol

PURPOSE: solvent, moisturizer/humectant, emollient

 

DETAILS: Propanediol is a good emollient, helping to soften and moisturize the hair while improving product texture.

 

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59
salvia officinalis (sage) oil

PURPOSE: antioxidant, soothing, antimicrobial/antibacterial, surfactant/cleansing

 

DETAILS: Salvia Officinalis (Sage) Oil is an excellent essential oil which promotes hair growth, enhances hair texture and brings shine.

 

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60
shea butter

PURPOSE: emollient, emulsifying

 

DETAILS: Shea butter hydrates hair, promotes shine, and prevents split ends, frizz, and scalp irritation.

 

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61
sodium laureth sulfate

PURPOSE: cleansing, emulsifying, foaming, surfactant

 

DETAILS: SLES is a great, mild ingredient for the hair which acts as a surfactant and emulsifying agent while also creating foam (lather).

 

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62
sodium lauroyl sarcosinate

PURPOSE: surfactant/cleansing, emulsifying, viscosity controlling

 

DETAILS: Sodium lauroyl sarcosinate is an amazing biodegradable cleansing agent that cleans and conditions the hair well and reduces irritation.

 

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63
sodium PCA

PURPOSE: moisturizer, humectant, skin-identical ingredient

 

DETAILS: Sodium PCA is a skin-identical ingredient which helps to moisturize hair and prevent dryness.

 

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64
sorbitol

PURPOSE: moisturizer, humectant

 

DETAILS: Sorbitol helps to cleanse and moisturize hair, thicken products, and prevent dryness.

 

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65
sugar cane extract

PURPOSE: hydration, smoothing, moisturizing, exfoliation

 

DETAILS: Sugarcane extract helps to moisturize and condition the hair, and prevents tangles and dryness.

 

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66
tocopheryl acetate (vitamin E)

PURPOSE: antioxidant, conditioning

 

DETAILS: Tocopheryl acetate helps to replenish shine, and creates a protective barrier on the scalp and hair. It is good for hydration.

 

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67
xanthan gum

PURPOSE: binding, emulsifying, emulsion stabilizing, gel forming, conditioning, surfactant, viscosity controlling

 

DETAILS: Xanthan gum helps to condition, moisturize and soften the hair while simultaneously making the texture better for application.

 

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68
acrylates crosspolymer-3

PURPOSE: fixative, absorbent

 

DETAILS: Acrylates crosspolymer-3 is a great product to help hair hold its style better by preventing moisture from entering the hair and inhibiting the hair's ability to absorb moisture temporarily.

 

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69
acrylates/C10-C30 alkyl acrylate crosspolymer

PURPOSE: emulsion stabilizing, film forming, viscosity controlling

 

DETAILS: Acrylates/C10-C30 Alkyl Acrylate Crosspolymer helps protect the hair and scalp from getting damaged, and improves application process.

 

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70
ethylhexylglycerin

PURPOSE: deodorant, conditioning, preservative

 

DETAILS: Ethylhexylglycerin promotes hydrations, softens and smooths the hair, gently cleanses and improves the overall scalp health.

 

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71
propylene glycol

PURPOSE: moisturizer/humectant, solvent, viscosity controlling, conditioning

 

DETAILS: Propylene glycol hydrates and smoothens the hair, making it easier to detangle. It helps increase the shelf life of products and helps penetration.

 

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72
VP/VA copolymer

PURPOSE: binding, film forming, hair fixing

 

DETAILS: VP/VA copolymer is a great ingredient for helping hair to hold its style by forming a thin layer which prevents moisture from being absorbed.

 

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