science-backed

We're transparent about the ingredients we use, and we make sure to use the best of them. Here's more info on them.

01
rose hip oil

PURPOSE: emollient


DETAILS: Rose hip oil has many vitamins, fatty acids and and antioxidants. It promotes healthy hair and scalp, reduces frizz and softens curls. 


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02
black seed oil

PURPOSE: soothing, antioxidant, emollient, perfuming


DETAILS: Black seed oil is known to be antihistaminic, anti-inflammatory and antimicrobial. It soothes the scalp, softens and conditions the hair, and can help with hair growth.


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03
rosemary essential oil

PURPOSE: antioxidant, antimicrobial/antibacterial


DETAILS: Rosemary essential oil has been used by many to promote hair growth successfully. This, paired with its antioxidant properties makes the oil a great addition to your hair care routine.


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04
jojoba oil

PURPOSE: emollient


DETAILS: From moisturising hair to maintaining a healthy scalp to adding curl definition, the benefits of this magical oil are endless.


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05
almond oil

PURPOSE: emollient

 

DETAILS: Using almond oil softens, strengthens and repairs the hair. It adds shine to curly hair, making it look and feel healthier and stronger. It can treat scalp conditions and help with hair growth.

 

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06
peppermint essential oil

PURPOSE: perfuming


DETAILS: Peppermint essential oil is a great ingredient to have in your hair care products owing to its cleansing and soothing properties.


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07
lavender essential oil

PURPOSE: antimicrobial or antibacterial, perfuming


DETAILS: Lavender essential oil is a wonderful and safe addition to your curl care regimen. It has antimicrobial properties, promotes hair growth, and is known to have calming effects.


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08
pumpkin seed oil

PURPOSE: emollient


DETAILS: Pumpkin seed oil makes curly hair more manageable by reducing frizz, softening hair and adding some much-needed shine to dry hair. Massaging the scalp with pumpkin seed oil can assist with hair growth. Pumpkin seed oil can also prevent hair loss.


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09
sesame oil

PURPOSE: emollient


DETAILS: Sesame oil is a great ingredient to have in your hair care products owing to its moisturizing properties. It softens hair, maintains scalp health, and prevents hair thinning.


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10
PVP

PURPOSE: viscosity controlling, emulsion stabilising


DETAILS: It is the agent that helps keep your curls intact and gives them that lovely definition. Without PVP, you may be washing and styling your hair a lot more often than necessary!


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11
castor oil

PURPOSE: emollient, perfuming 


DETAILS: Castor oil is a great addition to your hair care products. It helps hair look glossy and shiny while maintaining health and strength.


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12
aloe vera leaf extract

PURPOSE: soothing, emollient, moisturizer/humectant 


DETAILS: It has many anti-inflammatory and antibacterial components. The vitamins in aloe vera promote healthy and shiny hair. Aloe vera may also help with hair growth! All in all, a wonderful ingredient to add to your curl care regime.


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13
green tea extract

PURPOSE: antioxidant, soothing 


DETAILS: Green tea extract is packed with anti-inflammatory and hair boosting vitamins and minerals - it's no wonder it's considered one of the world's most powerful superfoods. 


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14
basil leaf extract

PURPOSE: antioxidant 

 

DETAILS: Basil leaf extract is full of minerals and vitamins. It prevents hair loss and premature graying. It also reduces dryness and dandruff, leaving your scalp feeling moisturized. 

 

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15
rose water

PURPOSE: antimicrobial/antibacterial, fragrance

 

DETAILS: It reduces dryness, gets rid of frizz and repairs damage. It is soothing and moisturizing for the hair and scalp. Because of the vitamins and flavonoids it contains, it can help with hair growth.

 

 

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16
glycerin

PURPOSE: humectant

 

DETAILS: Glycerin is an extremely effective moisturizer and humectant for your hair. It is also a fair-weather ingredient.

 

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17
polysorbate 60

PURPOSE: emulsifying, surfactant/cleansing 

 

DETAILS: Polysorbate 60 is a common little helper ingredient that helps water and oil to mix together, aka emulsifier.

 

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18
PEG-40 hydrogenated castor oil

PURPOSE: emulsifying, surfactant/cleansing 

 

DETAILS: PEG-40 hydrogenated castor oil is a solubilizer and thickener. It gives texture to our products and combines immiscible ingredients.

 

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19
phenoxyethanol

PURPOSE: preservative

 

DETAILS: Phenoxyethanol is a safe and gentle preservative found in cosmetics and hair care products. It inhibits the growth of microorganisms such as bacteria and fungus.

 

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20
citric acid

PURPOSE: buffering

 

DETAILS: Citric acid is a pH regulator. It is found naturally in citrus fruits.

 

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21
EDTA disodium

PURPOSE: chelating, viscosity controlling 

 

DETAILS: Disodium EDTA is a helper ingredient that helps products to remain nice and stable for a longer time. It does so by neutralizing the metal ions in the formula (that usually get into there from water) that would otherwise cause some not so nice changes. It is also used as a preservative and as a pH adjuster. It is typically used in tiny amounts, around 0.1% or even less.

 

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22
cetrimonium chloride

PURPOSE: antimicrobial/antibacterial, emulsifying, preservative, surfactant/cleansing

 

DETAILS: Cetrimonium chloride is an excellent conditioning agent for hair. It gets rid of static and frizz, and repairs damaged hair. It also gets rid of buildup and makes detangling easier.

 

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23
sodium benzoate

PURPOSE: preservative

 

DETAILS: Sodium benzoate is a common preservative found in cosmetics and hair care products. It inhibits the growth of microorganisms such as bacteria and fungus.

 

 

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24
potassium sorbate

PURPOSE: preservative, product stabiliser 

 

DETAILS: Potassium sorbate is a preservative and it help your cosmetics last longer. It’s not a strong one and doesn’t really work against bacteria, but more against mold and yeast. To do that it has to break down to its active form, sorbic acid. For that to happen, there has to be water in the product and the right pH value (pH 3-4).

 

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