What it does: moisturizer, humectant
Also called: sorbitolum, glucitol
Sorbitol is naturally found in various fruits and vegetables including apple, plum, cherries, raspberries, peaches, prunes, blackberries and apricots. It helps the skin and hair to hold onto water when used in cosmetic products. It also helps to thicken up products and give them a bit more slip. Sorbitol also acts as a mild surfactant: it is known to bind with dirt and grime in the scalp, making it water-soluble so that it gets washed away easily.
Benefits for your hair
It absorbs moisture from the surrounding and helps to retain the moisture in hair strands, thereby keeping the hair it hydrated and nourished.
Sorbitol makes dirt and grime water-soluble so that it gets washed away easily.
Sorbitol helps to cleanse and moisturize hair, thicken products, and prevent dryness.